当网站期待用户创造内容的时候，网站给用户带去什么报答呢？

及时、有效的反馈是最好的报答。反馈让人感到自己的存在，感到自己被别人关注，感到自己是有价值的。

这是一个缺乏认可、定位缺失的年代。太多的明星、太多的富翁、太多的艺术家、太多的诗人、太多的学生会主席、太多的帅哥美女，除了上街裸奔，很难有什么事情可以让你成为众人注目的焦点了，即使你突然死了，也不会给这个世界带来什么悲伤。于是，越来越多的人生活在平庸里，找不到最适合自己的定位。

而互联网这个奇妙的平台，可以提供崭新的机会。在tucia，一个新用户最短可以在24小时之内获得几十人的称赞和崇拜，甚至在7天内成为社区领袖，一呼百应。这在线下的真实世界里几乎是不可能做到的。

观察yeeyan和tucia,两个都是无偿的志愿服务，翻译一篇文章是很辛苦的事情，设计一张照片也往往要花费几个小时，但是当自己的作品被人浏览、评论、称赞的时候，心里就会泛起莫名的成就感和满足感。

如何改善网站的反馈机制呢？其实没什么新意，所有招数都被人用过了：

1、留言提醒：每个新留言都要在用户登录之后给他提醒，让用户感到时刻被关注

2、浏览分析：让用户知道自己的信息被浏览了多少次，以及浏览次数的变化趋势

3、内容传递：用户创造的内容，必须要有一个机制来长久的传递，而不能很快就淹没掉。这样用户才有动力去创造更新更好的内容。每一次传递，也能让用户追踪到

4、内容整合：一个将军除了被臣民仰慕以外，内心里还希望跟其他将军进行分析对比，知道自己比别人强在哪里，弱在哪里。

When a site expect users to generate content, what do users get as rewards?

Effective feedback is the best reward for users. Feedback make people feel someone do cares about them, and therefore their life is meaningful.

There are too many super stars, too many rich man, too many artist, too many poets, too many chariman or president, too many handsome guys and pretty girls. Even if you run on the street naked or died suddenly, no one takes you seriously. On the other hand, internet makes it possible to become a star in 24 hours, admired and respected in online communities.

Look at yeeyan and tucia, both with volunteers working really hard but 100% for free. What they need is merely feedback from others. Any comments, any reviews, any admiration from any anonymous guy make them satisfied.

Here are some routines to employ a feedback system:

1. Remind him if there are some new comments for a user since last time he logged out.

2. Provide a visit analysis/chart for every user, so they can know how much people are interested in them.

3. Deliever user's content to as many channels as possible, which produce eternal motivation for users to create more valuable content. It really hurts when my work is sunk and no one can see it anymore.

4. Integerate different users' content, so they can realize the strength and weakness of themselves. People need to know his exact position in any community.

This entry was posted on September 09th, 2008 and is filed under , sns, web2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.