针对Google的英文SEO笔记

永远不要忽视SEO,因为它是最稳健最有效的营销方式,如果有条件,最好请个专人来负责每天的SEO工作。以下是我近几个月对Tucia国际版做SEO的一些笔记,从简单开始说起,越往后越复杂:
显示诚意:
把域名续费5年以上:域名有效期越长,越表明你重视这个网站,被google判为投机作弊的几率也越小,这个是我最近刚从一个国外SEO博客发现的,之前完全不知道连这个都是SEO。。。。汗
80/20原则:
20%的重量级关键字可以带来80%的流量,因此专攻那20%的重要关键字即可,其他的必须放弃。 这跟打仗一样,要看清主战场,不可妄想十多个关键词都在google排前面,以3~5个为宜
密度为王:
调整网页里的文字内容、链接的title属性、图片的alt标记等,让你希望突出的关键字出现在每个角落。有人说太多了不好,6%最合适,但我做过测试,10%也没关系,能多点就多点。Tucia国际版 的最大对手,就是一个极不专业的个人小网站,它的代码极不规范、title、meta、css一塌糊涂,但它就是排google第一位,唯一的原因就是极高的内容关键字密度。而Tucia目前因为UI设计和用户体验的关系,不敢乱放这么高密度的关键字。
避免重复:
虽然重点的两三个关键字要经常出现,但不能很多页都使用完全一样的title,keywords, description,最好每一页都不一样,哪怕就是简单调整单词的顺序也行。大量的重复会让google认为你的网站里有很多垃圾内容。
跨层次一致:
链接的title属性、图片的alt标记、以及链接过去的网页的标题,三者要尽可能一致,越一致,google越相信这个网页与关键字很有关系。比如这个文字链接:
<a href=”/abc.htm” title=”keyword1-keyword2″>keyword1-keyword2</a>
以及这个图片链接:
<a href=”/abc.htm” title=”keyword1-keyword2″><img src=”/abc.jpg” alt=”keyword1-keyword2″ /></a>
链接过去的/abc.htm的网页标题也最好是keyword1-keyword2
如果能把目录名、文件名里都带上关键字就最好,比如:
<a href=”/keyword1-keyword2.htm” title=”keyword1-keyword2″><img src=”/keyword1-keyword2/keyword1-keyword2.jpg” alt=”keyword1-keyword2″ /></a>
长线效应:
一个偶然的机会发现,通过奶粉钱做了几次Digg和del.icio.us营销之后,google的关键字排名有显著提高(核心关键字下Tucia从第5页排到了第2页),因此我相信google也会在背后参考社会化媒体里的排名。比如Tucia现在已经在Digg里被顶了600多次,在del.icio.us里也被收藏了三百多次,在某些热门tag下Tucia已排到了全球前几位(比如 photo, design, photography, photoshop 等),也许google会认为Tucia很受欢迎,而给予更高的排名。这个结论现在没有充足的证据支持,但是几次不同网站的试验结果完全一致,很难说只是巧合。不过长线效应需要日积月累,很难一日达成。
顺便推荐最好用的三个在线免费SEO工具,只适用于英文:
http://www.the-escape.co.uk/tools/pageanalyzer/
http://www.searchengine-analysis.com/
http://website.grader.com/

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