我是怎么被洗脑的 How I got brain-washed

去上海的如家和宁波的汉庭住了之后，才知道这家公司这两个品牌的管理是如此混乱、服务和产品是如此垃圾。

我住的上海如家在中山公园边的繁华地段，黑色的走廊让人感到恐怖，厕所里的杯子、拖鞋、其他logo等均不是如家，而是什么“上海宁夏宾馆”。

我第一次住的汉庭，淋浴间漏水，房门和墙壁的隔音效果几乎为0，隔壁房客淋浴的水声近在耳边，走廊里员工打情骂俏之声不绝于耳。

不过，在我住进去以前，我一直被如家的大名所震慑，一直以为如家是国内最好的经济酒店，汉庭是国内最好的商务经济酒店。

很多时候，我们都被“有名”给蒙蔽了。有名的三鹿奶带了毒，有名的特伦苏是个骗局，有名的如家汉庭连招待所都不如。

在回来的车上，回忆了一下，我从不认识如家，到认为如家是国内第一的全部过程：
1、最开始，是看IT杂志里对Ctrip.com的创始人沈南鹏先生的专访，介绍了他与其他几位牛人一起创建了如家酒店集团。 于是，第一印象很好，创始人这么牛，应该不会差的。
2、接下来，去任何一个城市，都能看到如家酒店的影子，几乎无处不在。 于是，第二印象也很好，全国连锁的品牌，应该不会差的。后来又听说如家创始人又开创了比如家更高端的汉庭，针对商务人士。
3、再接下来，去天津的时候，我预定如家，结果已经客满了。于是第三印象又强化了一次，如家这么多人来住，看来必然很好。在天津那次我被迫选择了隔壁没什么客人、也没什么名气（名字还有点土气）的锦江之星，那是我第一次住经济酒店。虽然我对锦江之星的房子和服务非常满意，但是我依然觉得：如家肯定比锦江之星更好，可惜这次客满了。。。。。

直到我最近发现如家的真相。

回顾上面这些过程，我被洗脑的核心因素包括：名人创建、品牌连锁、用户爆满。就这么简单。

这个时代，名声真的很假。名人吹捧、媒体炒作、政府公关、眼球效应。。。。。。都能让一个东西看上去很好。突然想起认识的一个朋友，他所在的公司被CCTV、人民日报等稀有媒体采访了很多次，但公司内部的人都知道公司其实很没前途，既无法创造价值，也无法赚钱。

反而是那些踏踏实实把产品和服务做到完美的公司，并没有那么知名。比如我最推荐的锦江之星。

How I got brain-washed

I’ve been considering Home Inns as the best chained economic hotel brand in mainland China for a long time, until I stayed Shanghai Zhongshan Road Home Inn for one night, and got shocked when I saw the dark horrible passage, and strange logos on slippers and cups.

Also I didn’t realise how junky is HT Inns until I stayed in their branch in Ningbo for one night, and found water leakage from bath room to bedroom, plus terrible sound insulation (I could hear the shower next door clearly and was waken up by noisy staff in the early morning).

Home Inns and HT Inns are the most famous economic hotels here, but sadly the worst in quality and service at the same time. Anyway, fame is different with reputation.I still remember how I got to know those 2 brands:

1. In a magazine I got to know Home Inns was created by the founder of Ctrip.com, one of the best travel sites in China. I thought it must be a good brand.

2. After that, I found Home Inns are everywhere wherever I go. I thought it must be a good hotel.

3. Again, I heard by news that the founder of Home Inns started another higher-end economic hotel chain for business people, which is HT Inns. I thought it must be providing good service.

4. I was trying to stay in Home Inns for one night when I was in Tianjin, but all the rooms were booked that day. Wow, I thought it must have a good reputation.

Well, I was totally cheated by all the stuff above: a famous founder, a chain model, many customers. Guess 99% of people will be brain-washed by these 3 things too.

This entry was posted on November 16th, 2008 and is filed under , brainwash, economic hotel, Rujia. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.