One trick to deal with picky users 一招搞定挑剔用户

To Mika:

Yesterday I got a photo from an US model who requested a diva-look retouch effect. I made 2 versions with different diva styles. And I was confused which one would be better for my customer.

When I was thinking about this question, I reminded myself of a common phenomenon: sometimes when customers are not satisfied, they can’t even tell which part is wrong. They just want improvement for no reason.

That’s it! Customers are not satisfied because we give them the right to be picky. Animals always want more. When it’s zero-cost but high-benefit to be picky, it’s really hard to abandon this decent right.

There’s one trick to deal with it: Make 2 versions and ask your customer to choose a better one.

For example: Jenny and Linda are both ugly and fat. When Tom is asked “Who is prettier?”, he has no choice but to choose the less ugly one (suppose Linda is less ugly). Then I can tell Linda :”Tom said you are pretty”. Tom can not deny that even he want to say “WTF????”

The same thing happens when a customer say “I think this one is better than that one”. Well, this trick switches user’s attention from unknown “Absolute Standard” to specific and clear “Relative Standard”, which make it easier to be satisfied.


突然想到以前用户对我们的作品不满意的时候,往往他们自己也不知道哪里不满意,也无法提出具体的改进意见 。总之就是觉得不满意,还可以更好。



比较法”这可以把用户的注意力从“主动挑刺” 转移到“被动比较”上去,本质上是把绝对标准变成了相对标准。绝对标准是高不可及的(用户自己都不知道怎样才是最好),但相对标准只是两个版本里较好的那个。


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