7 Steps To Build A Better Blog

1. Create Value:

Whatever you write, remember to bring value to readers. Just saying Myspace sucks can’t make your a good writer, since there are over 1 million people already knowing this conclusion earlier than you. Just saying viral marketing is amazing can’t make you a great blogger either. Say something more to make us know something fresh, or, to save our time, or, to create other value.

2. Focus on your own industry:

I can’t remember anything you write if you write about everything. Focus on one industry you’re interested in, man. Beer, Mac, Black-Hole theory…… anything would do, as long as you’d rather cut your sleeping time and sacrifice your dinner to make yourself know it better than anyone else.

3.Blog is not twitter:

Blog is blog, but twitter is another thing. Don’t make your blog into another twitter. I’m not really interested to know what you had for lunch or which brand of soap you bought unless you are Charlize Theron, and 10 posts a day makes me doubt whether you are a blogger.

4.Write drafts:

When you think of some new ideas, put them into drafts as soon as possible. Finally you will find your drafts full of great materials to make a great article, and this is how other Blogger’s great articles are made.

5. Appearance matters:

Just as a great pianist needs a gorgeous concert hall to show his best performance, you need a suitable appearance to make your blog looks great if you believe it is great. Pick a clean theme, use related pictures, insert sharing buttons…and more.

6.Share:

Leave a full link when you quote another blogger’s post, and they will thank you very much and probably do the same thing to you in the future. It’s a small world, and readers won’t forget you just because you refer them to read another blog.

7.Hold on, man:

It’s a lonely and boring job to write blog when no one notice you. Don’t give up if you believe your posts are creating value to the society.  Check your blog system to make sure the SEO part is well done. Hold on and keep writing. If you are still lonely after you write 50 posts, leave your blog address here, dude,  and I’ll be the 1st one to make you not lonely anymore.

[Image from ToothPasteForDinner]

改善Blog的7条法则

1、专注于创造价值:

无论嬉笑怒骂,都要写出对别人有价值的东西。骂xxx不好没用,还要给出解决方案;说yyy很好没用,还要说出哪里做的不足、如何改善,这才叫有价值。

全世界都知道“viral营销”很爽,如果你也写viral很爽啊、真仰慕viral啊、什么时候我也搞一个viral啊,那就是零价值;如果你能写出怎么低成本地制造viral营销,这就是高价值;哪怕你翻译几篇精彩的英文,或者收集20篇关于“viral marketing”的高质量文章,做好链接,帮读者省去搜索和过滤的时间,这也是价值。

2专注于一个小行业:

什么话题都写,就等于什么都不是。 专注于一个行业, 哪怕是个很小的领域,比如啤酒行业、压缩机行业、网络C2C行业等,只要你感兴趣,愿意花时间, 6个月左右就可以让你成为这个行业里的专家, 写出来的东西自然能透露出不一样的气息。

3、别把Blog当Twitter:

如果长时间不写东西,Blog的传播曲线会被打断。但是也不必1天写5篇,如此高产的文章,必然跟肯德基的鸡肉一样没营养。除非你是职业Blogger,或者像TechCrunch这样的集体Blog。

Blog最忌讳的是唧唧歪歪、孤芳自赏、无病呻吟、故作悲伤, 因为你的私生活对公众没有价值(除非你是章子怡)。 偶尔写个“内心触动”没关系, 要是每天都“内心触动”、什么小事都能触动你内心,就有点那个….什么了。陌生读者也没兴趣看你今天去了哪,吃了什么,拍了什么照片。 这些东西人们都能找到更好更专业的替代品,为什么要看你的Blog呢?

4、记得写草稿:

一打开编辑器就写出一篇高质量的文章,很难。 但平时有灵感的时候就写在草稿里,不断完善某个话题,到某一天你会发现里面积累了足够的高质量内容了。此外,打草稿有助于改善文章的组织结构。

5、做好表面功夫:

为什么钢琴家一定要在豪华无比的音乐厅里演奏? 因为他的才华需要华丽的场合来衬托,Blogger也是如此。比如选个干净的模板,简陋一点没关系,但不要花里胡哨的,毕竟你在Blog里的角色是“作家”,不是玩摇滚的;比如适当的配图,适当的配图让文章增加很多趣味性,而且会让人很久以后还能回忆起你;比如订阅RSS的按钮,分享到social media的插件等,有助于树立你的专业性和长远传播。等等

6、分享别人的价值

一个行业里,Blogger是个小圈子,你在自己的文章里转载或引用别人的文章,并加上完整的链接,对方会很感谢你;同时对读者来说,也有助于他们发现更完善的信息。不要担心流量跑到别人那里去了,一个Blog是不会因为“分享”而被人遗忘的。你怎么对待别人,别人也会怎样对待你。

7、坚持住

一开始写Blog是个很孤独的事情。自己觉得不错,可惜没人看。很正常。现在如日中天的Yeeyan,当年我就看着它只有十来篇文章,比任何人都孤苦伶仃,人家坚持翻译下去,现在终于见到阳光了。如果你相信你的Blog是创造价值的小媒体,那就坚持写下去,如果写到30篇还没有人来看,那么查一下你的Blog程序是否SEO做的太差了。如果SEO没问题,那就继续写,写到50篇如果还没人来看,你把地址留下,我去看。

[图片来自 ToothPasteForDinner]