Practical Tips for Google SEO

Never underestimate the power of SEO. It’s the most effective & healthy way of marketing online. Although Google is constantly changing its algorithm of search ranking, but some basic rules for SEO still works at least now. Here is several tips from my own experience when I was in charge of the promotion for Tucia.

Commitment:

Pay money and extend your domain expiration time to 5 or 10 years later, so that Google won’t easily put you into the list of temporary spamming & cheating sites.

80/20 Rule:

20% of your keywords bring 80% of traffic. Give up all the other keywords except these 20% most important ones. 3~5 keywords would be the best. Focus on them.

Forget 6%:

Adjust your content, link’s TITLE, image’s ALT and everything else to high light your keywords. Don’t be afraid of too many keywords (forget about the 6% density limit), because you’ll never have enough high keywords density in a readable text.

I’ve seen a very stupid personal site with lousy page TITLE, DESCRIPTION, META, and shitty codes, but standing right on the top of Google search results. The only reason is ultra-high keyword density which I can never achieve when I try to make visitor enjoy reading it at the same time, for God’s sake.

Avoid Duplication:

Every page must have a different TITLE and DESCRIPTION and also different content text, unless you want Google to put you into the list of trash-producing sites.

Cross-Level Consistency:

You need to make Google believe that you page is highly related to the keywords, which can be simply done by putting the same text in different levels of the same page. Such as link TITLE, link TEXT, image ALT. For example, this text link to abc.htm:

<a href=”/abc.htm” title=”keyword1-keyword2″>keyword1-keyword2</a>

and this image link to abc.htm

<a href=”/abc.htm” title=”keyword1-keyword2″><img src=”/abc.jpg”  alt=”keyword1-keyword2″ /></a>

Remember you have to put keyword1-keyword2 in the page TITLE of abc.htm

IF you can change the page file name of abc.htm to keyword1-keyword2.htm, that will be best:

<a href=”/keyword1-keyword2.htm” title=”keyword1-keyword2″><img src=”/keyword1-keyword2/keyword1-keyword2.jpg”  alt=”keyword1-keyword2″ /></a>

Social Media Effect:

I found it by chance that a high rank in social media (e.g. Digg & del.icio.us) will prominently make your rank higher in Google too. I send Tucia to a low-cost social media marketing service provider called Naifenqian.com, who helped me to get 600 diggs & 300 del.icio.us bookmarkers in a short time. In 72 hours, I found Tucia climbed to Google’s 2nd page from 5th page with the same search keywords.

Use Great Tools:

http://www.the-escape.co.uk/tools/pageanalyzer/

http://www.searchengine-analysis.com/

http://website.grader.com/

网络营销中的马太效应

近做了个实验,关于MSN的(L)China话题的。

在这个话题开始流行起来的第一天,我建立了一个网页,页面名称为www.xxxx.com/Msn-L-China/,title为“今天你L了吗?玩msn的中国人都加上(L)China吧”,内容也全是关于这个话题的。第三天的时候,用google搜索“msn l china”或者“今天你L了吗?”,这个网页都排第一位。带来几千个流量。之后,其他网站也开始打“(L)China”这个旗号了,包括it168xinhuanetqihoo等大网站,但是我始终排在google第一位,因为我这个网页是符合这些关键字的“优质内容”里最早的,虽然不是大网站,也没有高PR,但照旧排第一,这就是体现google公正性的先到先得效应(经测试百度无效)。

而这个页面一旦排到第一之后,后面自然就会有更多人点击,赋予更多的SEO权重 ,形成垄断的趋势,这也是马太效应的体现,和前几个月发生的Ryan Durk案例异曲同工。

视频营销也是如此,根据之前的实战经验,一段视频只需要在一开始把播放次数刷到一定的 jumping off point,就会进入滚雪球阶段,看得人越来越多,排名越来越高,又导致更多的人来看,形成良性循环。

简单来说,要在最开始抢占先机,明招暗招歪门邪道都用上,占据一个有利的位置,后面的路就顺畅多了。

生活中也处处存在马太效应,强者愈强,穷者愈穷,开心者愈开心,悲观者愈悲观,可以看看褪墨关于这方面的介绍

后记:现在已经搜不到这个页面了,因为这个trick成功之后,我准备把这个页面继续跟进,打造成google喜欢的优质内容网页,于是又做了一次更新,补充了一些新的内容 ,却因为不小心在里面提了一句“现在西方反\华势力抵\制\奥\运,我们更应该齐心协力。。。。”,被查到敏感关键字而被彻底censor掉了,瞬间从google第一位变成了从网络界完成消失,某傻比部门有时候效率真的很高。后来我只好把内容按照该傻比部门的傻比逻辑好好整顿了一下,更换这个被封杀的网页,换了个名字,变成了xxxx.com/msn_L_China/,24小时之后,重新被google搜索到,但排名已经错过了黄金时期,原来排第二位的已经跳到第一位,无法撼动了(好笑的是,第一位的内容里就有我的链接)。

What you can do with 20 humans. 你可以用20个人来做什么?

人真是很强大的机器,对于大部分2-3人起家的初创型公司来说,并没有好好利用好这种机器。

兼职雇佣20个人,给他们10台电脑,分散在全国各地,你可以做到哪些事情?

暴光度:20个人每个人工作 8小时,每小时粘贴30篇宣传软文(枪手贴),一天即可发布5000篇,暴光度一夜剧变。去百度贴吧之类的可匿名留言的地方,还可以互相回复,变成热门帖子。

刷流量:让20个同时使用程序,每隔2分钟清空一次cookie并更换ip,然后连接到自己的网站一次(不要刷新),即可让一天的访问IP超过1万4000个。显著提升前期流量和排名,再拿着这份google analytics的报告去跟每天6000个ip的网站谈链接合作。

视频营销:让20个同时使用程序,每隔5秒钟刷新一次Youku里面的广告视频,即可在一小时之内把播放次数搞到12,000次,进入今日热门的第一页。接下来每隔1分钟清空一次cookie并更换ip,顶一次,留言一次,即可在两小时之内积累2400个留言,同时变成“最热话题”和“用户推荐”的第一名。接下来就不需要你营销了,准备下一个视频吧

竞争对手:让20个同时使用程序,每隔2分钟清空一次cookie并更换ip(自动切断ADSL并重新拨号即可) ,24小时不间断刷新竞争对手的网页, 可以让竞争对手带宽告急,陷入疯狂甚至崩溃

To Mika:

Human is a powerful machine for website promotion. If you have 20 people and 20 computers located in 20 different cities, you can do incredible things like:

1.Exposure: There will be 5000 advertising posts all over the websites in 24 hours, if each person copy and paste the same posts.

2. Traffic: Each person uses a small program to clear cookie, redial ADSL(Ip address will be changed) , and visit your website once every 2 minutes, then you can reach 14,000 unique visits each day. Very high traffic for startup websites.

3.Video marketing: Each person uses a small program to replay your video once every 6 seconds, then you can reach 12,000 views in one hour, and get it into the most popular video list.

4. Make rivals crazy: With the same trick, 20 PCs from 20 cities automatically refresh your rivals’ websites 24 hours a day(remember to change your IP and clear cookie once every 5 minutes), they will kill themselves.